the purpose of a smash cut is to jar the audience with a sudden and unexpected chance in image or sound.
I aim to use this technique to help increase and intensify anxiety and increase the questions and uneasy feeling. In my opinion, this is one of the main goals of a horror film. I intend to use a smash cut in my film by using abrupt but brief appearance(s) of Charlotte herself. This smash cut will take place towards of our trailer, after a build-up of tension. 
This post demonstrated how useful your reading was when you explored 'Cinematic Storytelling' by Jennifer Van Sijll (2005) The 100 most powerful film conventions every filmmaker must know. Your research into horror and ghost genre films made you aware of the shock value of the smash cut, so in your final trailer, you use the technique to create suspense and fear.
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