Mark Batey, Chief Executive of the FDA, describes how distributors have to consider the 'what, who, when, and how' involved in acquiring and marketing films for successful distribution.
In each of the small snippet videos we watched, Mark Batey explained the roles of the distributor.
The Earliest and first question to ask yourself when distributing a film is: "what is this particular film'. 
A key consideration when distributing is finding out: Who really is the audience?
Deciding when to release the film is also a crucial job. With more people viewing films at different times of the year, the time of which the film is able to be viewed by the public is essential.
WHEN?
Our recently visited case studies: Captain Marvel and Rogue One: A Star Wars Story are both distributed by Disney, the superhero and action films are normally released around the summer season from about March to September. However, networks like Hallmark, that are known for original seasonal programs, will usually pick a date just before the appropriate holiday, such as Christmas. Christmas movies are usually released at the end of November, which can also be seen in Disney's Frozen and Noelle.
HOW?
HOW?
The FDA Yearbook 2020 has updated information on how audiences use specific website like YouTube and how important social network sites like Twitter are. The info about how audiences use IMDB supports our opinion that it is more than a database but also functions as a site that audiences use to view trailers, with Joker, Avengers Endgame and KGF Chapter 1 the top three.
Good work. You have clearly engaged with the FDA videos and have also supported what you learned with your reading of the FDA yearbooks for 2019 and 2020.
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