RESEARCH: WHAT SETS A FILM APART?

Kezia Williams explains that it's important to develop the message and identify any key themes and hooks and what exactly  is going to interest and excite your audience. it can be started at different moments in any film campaign such as the script: when they first read the script, they get a sense of what’s going out, what the most motivational, engaging and motional parts of the story. Or, later when the first footage is seen, rushes from the film when it’s in production or the final film itself- they realise that this is a really important element of that film. This is what helps developing the film and the hooks, which will be bought out in public and marketing.

Unique selling points are important in setting the film apart from others in its genre:

Types of selling points:

• Cast
• Well-known director 
• Quality of the performances 
• Reviews 
• Awards 
• Films source material - based on a true story, a real person, a book or part of a franchise/sequel 
• When making a sequel you automatically have a built in audience that you can cash in on